Not every case is one big campaign. A lot of the job is launching the things that keep a travel platform growing: a loyalty programme, and two products with very different travellers behind them.
I launched Club Limitless, GoZayaan's loyalty programme. The name comes straight from the Go Limitless platform, so being a loyal customer reads as being part of the same idea rather than collecting points in a separate scheme.
I led the go-to-market for GoZayaan's Visa product, bringing a part of travel most people dread into the same place they already book flights and hotels.
I also led the go-to-market for Umrah. It's a journey people plan very differently from a holiday, so it couldn't simply borrow the voice GoZayaan uses for beach trips and long weekends.
Three launches, three audiences, one rule: start from what that traveller already believes, and fit the product to it instead of the other way round.
30