30[Career]
SabikMahmud Khan
Head of Marketing. Brand Strategy, Go-to-Market & Growth. Dhaka, Bangladesh.
[Profile]
Marketing leader with nearly five years scaling GoZayaan, a leading Bangladesh-based travel-tech platform, from an early-stage startup into a multi-brand, multi-market group spanning travel, remittance, and newly launched migration and lending verticals. Led GoZayaan's brand relaunch and built two of its sister brands, HomeTown and Rupkotha, from the ground up, alongside “Season of Travel,” GoZayaan's flagship annual campaign, during a period the group scaled from $100K to over $40M in monthly gross transaction value. Award-winning strategist (Cannes Lions Young Lions, Spikes Asia) with earlier agency-side experience across global brands including RedBull, Carlsberg, Pond’s, Betadine, KFC, and Xiaomi.
9years in marketing, since 2017
20+people on the team I lead
$40M+monthly gross transaction value the group reached
Brand Strategy & RebrandsGo-to-Market & Market EntryPerformance & Growth MarketingExecutive Communication & Investor PresentationsTeam Leadership & MentorshipLoyalty & Lifecycle Programs
[Experience]
Nine years.Two companies, one volunteer gig.
GoZayaan
Head of Marketing
April 2026 – Present- Leading marketing through the 2026 launch of two new group verticals (migration and lending), expanding beyond the core travel and remittance business
- Launched the Rupkotha brand from scratch, a new venture upskilling blue-collar Bangladeshi professionals for qualified overseas employmentCASE →
- Led go-to-market for HomeTown's remittance and brand launch in the UKCASE →
- Opened the Motijheel Experience Centre in Dhaka's corporate clusterCASE →
- Manage a 20+ person marketing team and external agencies across GoZayaan (Bangladesh, Pakistan) and HomeTown (Singapore, Malaysia, UK)
- Build marketing systems and processes designed to run efficiently with minimal day-to-day intervention, while mentoring junior team members into confident, capable marketers
Senior Manager, Brand & Marketing
April 2025 – April 2026- Created and led “Go Limitless,” GoZayaan's traveler-led brand campaign, still running across multiple episodesCASE →
- Led go-to-market for the largest product relaunch in company history: a full flight-product revamp re-onboarding the entire user baseCASE →
- Contributed to HomeTown's expansion into Singapore, supporting multi-million-dollar transaction-value growthCASE →
- Opened the Chittagong experience center and led customer acquisition in the new zoneCASE →
- Contributed to the group posting its first profitable months on a consolidated basis starting September 2025, as newer ventures scale toward breakeven
Manager, Brand Marketing
November 2022 – April 2025- Created “Chuti Maanei GoZayaan,” which became a long-running flagship brand campaignCASE →
- Opened Bangladesh's first travel experience center in Banani, managing the retail build with architects and contractorsCASE →
- Ran GoZayaan's biggest hotel campaign to date, coordinating 30+ influencers to shift Eid hotel-booking perceptionCASE →
- Launched the Visa and Umrah product go-to-markets and the “Club Limitless” loyalty programCASE →
- Grew monthly net revenue approximately 44% over 2024 ($220K to $318K)
- Led the GoZayaan Bangladesh brand to its first sustained profitable stretch, turning monthly EBITDA-positive from September 2024
Assistant Manager
October 2021 – November 2022- Built GoZayaan's marketing funnel from the ground up across all channels, joining during the company's early growth phase ($100K first-month group GMV)
- Solely designed and led GoZayaan's full rebrand (new logo, guidelines, and the “Go Limitless” brand vision) after determining the old identity no longer fit the company's direction; then introduced the brand into Pakistan, its first international marketCASE →
- Created “Season of Travel,” GoZayaan's flagship mega-campaign, still driving major GMV every peak seasonCASE →
- Created the HomeTown brand from scratch: identity, guidelines, and go-to-marketCASE →
Analyzen
International Account Lead & Strategic Planner
April 2017 – July 2021- Core member of a small 4-person team handling new business and strategy; assigned International Account Lead after winning the Spikes Asia Young Spikes award and competing in Singapore
- Managed international client relationships and strategic planning across global brands including RedBull, Carlsberg, Pond’s, Betadine, KFC, Pizza Hut, and Xiaomi
- Winner, Young Lions Competition 2019 (Bangladesh Brand Forum & Cannes Lions), youngest-ever winner, competing against the country's leading agencies
- Finalist, Young Spikes Integrated Campaign, Singapore (Spikes Asia 2019), represented Bangladesh in the festival finals, developing an integrated campaign for UNDP against 18 regional teams
Deshi Ballers
Social Media Planner (Volunteer)
July 2020 – January 2022- Volunteered as media lead and social media planner for an organization dedicated to developing women's basketball in Bangladesh
[Education][Additional recognition]
BRAC University · BBA, Marketing
2018–2021 · CGPA 3.56
Notre Dame College · HSC, Science
2013–2015 · GPA 5.00
St. Joseph Higher Secondary School · SSC, Science
2005–2013 · GPA 5.00
Winner, Global Supply Chain Case Competition
Case competition